In this month's box we have a fun new product for coffee lovers! Brew Boosters is a coffee enhancing product owned by Tracy and Eric Saxton. You can add Brew Boosters to your grounds before brewing to make you're cup extra special! And in these days, we need all the joy we can get! With flavours like Cookie Monster, Maple Pecan, Peppermint Patty, and Cinnamon Swirl, there is something for everyone!
Shop name: Brew Boosters
Instagram Tag: @brewboosters
Facebook Tag: @Brew.Boosters.ON
Meet Tracy and Eric Saxton, the local business owners behind this awesome product!
When did you start your business?
We came up with the concept for Brew Boosters in October 2019 and after a few months of testing and experimenting, we launched our website in February 2020.
What inspired you to start your business?
First and foremost, we love coffee. I have always been a big fan of flavored and specialty coffees, BUT they have their drawbacks. The cost was certainly a downfall, but also the calories and the lack of control with the flavor. We have both been on a journey to becoming healthier, and making healthier choices and unfortunately, specialty coffees aren’t the best. Buying flavored grinds was also really hit or miss, sometimes the flavor was there, and sometimes it wasn’t, and there was no way to tweak it to suit our tastes. The idea for Brew Boosters struck me in the middle of the night. It felt like the solution to all of my issues with current options; low calorie, cost effective and putting the control into the brewer’s hands.
What are you most passionate about?
That’s an easy one: COFFEE and quality. We believe that everyone should be able to enjoy coffee the way they want it, and that has been the driving force behind this shop. We want coffee lovers to have a say in what their coffee tastes like, and to be able to enjoy special, flavor filled coffee at home without the price tag or the hassle of a fancy barista machine.
What is the greatest obstacle that you have overcome?
It might sound cliché, but self-confidence. Brew Boosters is truly a passion and feels like an extension of myself. Putting it out there was exciting, but also terrifying. The worry and reality that not everyone would like it, that we might fail. I truly feel like the biggest obstacle was that fear, and being able to hit “Publish” on our website was a huge moment.
What is your greatest accomplishment?
I think building something from scratch is truly our biggest accomplishment. Taking an idea from my mind, and seeing it into fruition. We are by no means experts, and there was a ton of trial and error, but being able to create something, and see others enjoy it as much as we do has been absolutely incredible.
Tell me a fun fact about yourself/business.
We are HUGE Disney fans. The parks, the philosophy, the products. Our basement is pretty much a museum of Disney collectibles. I’d also be remiss if I didn’t mention our furbaby, our little corgi Moose, who often photobombs my stories, posts, photos…literally everything.
Anything else you would like to share?
How grateful we are to share this adventure with so many of you! We appreciate the support, feedback, constructive criticism and obsession some of you have developed!